Founded 2024 · Denver, CO
REST Protocol started in a sleep clinic, not a Shopify dashboard. Our founder Caleb was a chronic snorer with a CPAP collecting dust in the closet and a wife who hadn't slept through the night in three years.
A dental sleep specialist mentioned an old trick — gently tape the mouth shut at night, use a nasal strip to open the airway, and let the body do what it evolved to do: breathe through the nose. The first night, Caleb's Whoop showed his deep sleep doubled. His wife cried in the morning. From relief, mostly.
Most "sleep products" sell you a mattress, a supplement, or a thousand-dollar gadget. We think the simplest fix in sleep medicine has been quietly hiding in plain sight for decades. Breathe through your nose. Don't open your mouth. That's it. We just made the tools easier to actually use.
We worked with a board-certified dentist and a medical adhesive chemist to design a strip that holds firmly enough to do the job and peels off cleanly enough that you'll keep using it. The nasal strips are a flex-spring polymer that opens the nasal valve without losing tension on hour seven.
We tested 22 adhesive formulations. We ran a small in-home study with sleep trackers. We're still iterating on the packaging.
9,800+ customers, a 4.9-star average, and a growing pile of unsolicited messages from spouses saying thank you. We ship from Denver, answer every email ourselves, and read every review. If you sleep better because of us, that's the entire point.
— Caleb & the REST team